WHO WE ARE
OUR VISION
Duha empowers women in Niger to become the bright morning light (duha) of their communities.
Duha invests in women who are motivated to break free from the cycle of dependency. By helping women defy barriers and achieve financial independence, Duha envisions creating women visionaries that their children and others in the community can look up to – creating a ripple effect to inspire others around them to believe they can do the same.
Duha partners with businesses that want to give meaning to their profits. Duha envisions an interconnected world where we lift each other up – where buying a scarf in NY means giving a woman in Niger a sustainable livelihood and hope for a brighter future for her children, and where businesses, too, feel empowered by the impact they are making – bringing purpose to their profits. Duha aims to infuse deep value and meaning with everyday business transactions to transform how we give and do business.
While our initial focus is in Niger, where we are perfecting our model, our ultimate goal is to expand to other countries in the region and globally based on need.
OUR STORY
Duha is a social enterprise founded by a former United Nations employee that used to live and work in Niger. Inspired by the immense impact $50 had on someone’s life, Lorelle had a strong desire to radically change how we lift others up, and that’s how Duha was born – to extend that opportunity to countless more women in need of a hand up.

Meet Our Team



Meet Our board




OUR APPROACH
Duha aims to lift up the most vulnerable communities of women in Niger. By partnering with businesses and investing a portion of profits in helping women start their own businesses in Niger, Duha connects women across the globe to lift each other up.
Our Beliefs
We believe in making a profound impact in one person's life. Changing one person's life has the potential to create a ripple effect of positive impacts felt across the community for generations to come.
Way Of Thinking
We each have a responsibility as part of the global community to support and lift each other up. We connect women across the world and make it easy for you to do just that by doing what you do everyday.
Why We Are Different
Duha allows you to see and feel the impact you and your business are making. We connect you with the women you are supporting and give you the proof to trace your impact. Read more below to see what makes us different:

We cultivate genuine connections with each of our clients. Every client, along with their family, is more than just a name to us; they are integral members of our extended Duha family. We visit them in the comfort of their own homes and create a space where they feel at ease sharing their dreams, struggles, and aspirations. We aim to uphold this intimate bond, ensuring that each client feels valued and understood, never reduced to mere statistics.

Duha does not give handouts. We give a hand UP by helping our clients reach their full potential so they can become financially independent and resourceful to overcome life’s challenges.

Our services are holistic and provide clients not just with start-up capital for their businesses but also skills training and coaching to help them achieve a limitless mindset to believe there is no limit to what they can achieve.

Duha supports clients, not beneficiaries. We are intentionally shifting the mindset away from dependency towards empowerment.

Duha only works with serious and motivated clients. We select our clients based on three criteria: need, motivation, vision.

Duha offers interest-free loans tailored to the needs of its clients. We work closely with our clients to craft realistic payback plans. Our aim is to instill a sense of ownership and pride in their businesses while also providing on the job training on crucial concepts like accounting and savings. This empowers our clients who may not have had prior exposure to these concepts, fostering financial independence and confidence.

Duha’s end goal for each client is to help them break free from the cycle of dependency and reach ‘maturity’. Maturity means achieving stability in being able to afford food daily, establishing sufficient savings (and the habit to save) and embracing a limitless mindset to overcome life’s hurdles.